Gib-San Pools Ltd leader in custom design pools for the Greater Toronto Area, throughout Canada, the Caribbean and United Arab Emirates, has extended its online brand through release of its dedicated Hot Tub Spa website and online brand development. CLOSEUP Agency of Cambridge Ontario was brought in as agency of record to extend the Gib-San brand with its expertise in online brand, mobile responsive design and web engagement digital brand production. As part of this brand extension is a new mobile responsive hot tub spa website which is integrated with Gib-San social media properties in Facebook and Google+.
According to AJ Marek, CLOSEUP Agency partner:
?The premier Gib-San brand has been extended as part of a multi-stage strategy to extend the brand?s online footprint into related business areas. This extension takes advantage of consumer search trends and with mobile responsive technology lets the brand be found where and when consumers are searching for information. In particular onsite and social network engagement elements in and around the new Gib-San digital properties are designed to work together to ensure that customer conversion metrics are enhanced.?
The new Gib-San Hot Tub Spa website design utilizes active graphic elements to engage visitors, extensive product galleries and data capture strategies for ongoing visitor remarketing. Auto responsive outreach as well as newsletter capability will continue to make the brand top of mind in visitor engagement. Social proof elements as well as social media integrations complement the Gib-San brand and user experience.
CLOSEUP Agency focusses on Digital Brand Production with a holistic approach to online marketing - it?s no longer acceptable to simply build a website and expect consumers to visit and buy - in today?s market brands have to determine the digital channels and search terms used by their prospective consumers, and then develop brand presence throughout those channels with targeted content relevant to what their consumers are looking for. With increasing mobile searches on smartphone Android and iPhone devices, as well as iPads and related Pad form factors, CLOSEUP Agency utilizes the latest mobile responsive technologies in its website designs and online builds that automatically adapt its client?s content to visitor devices for the best user experience and reduced bounce rates.
About CLOSEUP Agency
Launched in 2012, CLOSEUPagency.com?s Digital Brand Production has taken online and social media marketing to new levels by focusing first on what consumers are actually looking for and then placing brands where consumers can easily find them ? specializing in digital campaigns, rich imagery and visual engagements as today?s web design firm digital marketing creative agency.
Source: http://www.newswiretoday.com/news/118963/
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